Tag Archives: Facebook

Bringing It All Together

One of the first advertising lessons revolves around the Four P’s: Product, Price, Place, and Promotion. But according to Hank Wasiak, partner of the marketing firm The Concept Farm and three time Emmy award winner, with the new age of social media comes a fifth P- People. Wasiak believes that in order for a company to achieve its marketing potential, that company must fully integrate social media with traditional media. Mass communication, and advertising, is no longer about sending one-way messages. In this digital age, as we are all aware, advertising MUST incorporate social media and engage its consumers in conversation.

This leads us to our main point- that the key to making online advertising work is to fully integrate social media marketing with traditional advertising campaigns. While this can be difficult, it is vitally important in today’s digitally immediate world. Here are a few quick key points to putting together social media.

From CoachEng.com

Social Media Landscape

Make sure to choose the right forms of social media. There are hundreds of websites and tools out there that can help your company out. The problem is finding which ones work right for a specific brand. Marketers need to asses their campaign goals and decide which forms of media will best help them accomplish those goals. Big names like Facebook and Twitter are an absolute must, but there are plenty of other platforms and tools available.

It’s also important to connect the various forms of social media together. Many companies choose to use their company website as the hub for all social media, while others are now using Facebook. It all depends on the target demographic for the advertising campaign. Using Facebook as a company’s main hub is also a smart decision because Facebook makes it very easy to link several forms of social media together. As a final incentive, Facebook users continue to grow as more demographics join that social media giant.

Finally, stay up to date. Companies may think that once they have created their accounts and implemented their campaigns that their work is done. The important thing about social media is that it is always changing. New platforms are constantly springing up while others die out and there will always be new ways to use existing social media. The secret is to stay on top of what is happening in the social media world.

There are countless other social media platforms out in the internet. The best way to learn how to utilize them fully is to go out and explore. Thanks for reading!

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6 Marketing Techniques Used to Create Great Facebook Fan Pages

Last week we discussed the basic concepts of advertising through Facebook. But how do these companies create engaging ads that pull in consumers? Compiled from various sources and observations, here are six key marketing techniques used by companies to create an innocuously exciting Facebook page.

  1. Creatively Integrate All Forms of Social Media
    To give a brand a comprehensive online presence, it is necessary to utilize all forms of online media. This includes an up-to-date website, Facebook page, Twitter, Google+ page, etc. The most successful brands link and integrate their product or service with these online resources.
  2. Offer Pertinent Information for Consumers
    Many companies use their Facebook page as a resource for consumers to access. For example, on the Sony Ericsson page is options to click on cell phone reviews, advantages of certain phones, and comparisons against competition phones. This fan page provides a plethora of information and help for potential and current consumers.
  3. Exclusive Contests for Fans
    Often, companies will offer loyal consumers special deals and contests to reward dedication. By giving consumers a concrete reason to “like” a page, companies are securing active fans. Examples of such incentives include coupons, free shipping, and weekly deals. This concept of offering something to consumers to join can help create a large community.
  4. Target Proper Demographics
    No matter how hard a company may try, the target demographic of the product may simply not be using Facebook. In these cases, it is important play to one online demographic and build up a following there. Websites such as quantcast provide fairly accurate Facebook demographics.
  5. Making the Most of a Fan Page
    Successful brand fan pages must also cater to internet aesthetics. A successful and impressive fan page will include html and CSS coding to provide a professional face. For example, the recent photostrip addition that stretches across the top of the main page can be utilized to create additional visual branding. It is important for companies to keep the page theme uniform and consistent.
  6. “Like” to See More
    The common trend today is to make a Facebook fan page exclusive. Facebook allows brands to show one thing to people who are fans and another to those who aren’t. Consumers must click the “like” button in order to see everything a company has to offer. These brands use these exclusivity incentives to acquire fans.

Please keep in mind that while many of these techniques can be used simultaneously, a brand cannot use them all. Companies with the most successful Facebook fan pages have chosen those techniques which are right for their target audiences and approach.

Other successful strategies companies incorporate into their Facebook fan pages include regular updates, games, commercials, humor, and rewards for dedicated fans. However, it is important to remember that the most successful way to garner buzz about a brand is not just through capable Facebook marketing techniques, but through recommendations from friends. The best Facebook pages incorporate gimmicks which spread via word of mouth.

What other Facebook marketing techniques have you seen on fan pages?

Information synthesized from these sources:

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Who “likes” an advertisement?

If you remember, way back in the olden days, Facebook users were “fans.” In April, 2010, Facebook changed its terminology from “become a fan” to “like.” As Facebook changes all the time, this new update angered some, but the masses quickly adjusted.

“Liking” Means Interactivity

Yet this seemingly innocuous word change brought an entirely new social facet to browsing the internet. According to John Sutter, CNN correspondent, by clicking the thumbs up icon, you are indicating that you find the content interesting, relevant, or helpful. At the surface, “liking” something allows users to share content they like with their Facebook friends. As we all know now, many websites are synced with a user’s Facebook, allowing that person to easily create, comment, and share content.

Advertisers Like Facebook Users to “Like” Them Back

However, along with this advancement came a whole host of unseen opportunities for advertisers. The “like” addition has allowed advertisers to create and cement their brands among users. When users see a familiar product advertised on Facebook, they click that harmless thumbs up sign to show their approval.

But it is the advertiser’s duty to make their Facebook page inviting and engaging. To truly create interactivity, that which all internet users seek, advertisers must create a Facebook experience. Hundreds of thousands of people “like” a page, and promptly forget about it. The main goal is to keep users engaged with the product.

Actively Engaging With a Brand

A user who is actively involved with a product’s page (that is, any user who comments on a brand’s posts or wall) is called an active fan. The ratio of active fans to total fans is usually relatively low; for most companies that percentage is well below 1%. Below is a table which shows the top 10 Facebook fan page brands and the percentage of active fans.

  1. Dr. Pepper (147,462 active fans out of 10,413,502): 1.42% active fans
  2. Sony Ericsson (69,976 active fans out of 5,489,372): 1.27% active fans
  3. Walt Disney (91,391 active fans out of 7,195,124): 1.27% active fans
  4. Taco Bell (92,568 active fans out of 7,426,976): 1.25% active fans
  5. Walmart (77,392 active fans out of 8,493,630): 0.91% active fans
  6. National Geographic (57,961 active fans out of 7,055,930): 0.82% active fans
  7. Zoosk (44,491 active fans out of 5,523,311): 0.81% active fans
  8. Blackberry (61,492 active fans out of 7,894,725): 0.78% active fans
  9. Mountain Dew (44,459 active fans out of 5,942,900): 0.75% active fans
  10. Disneyland (73,047 active fans out of 10,499,931): 0.70% active fans

From Ignite Social Media Blog

What do you think makes a Facebook page garner more active users than others? We’ll take a look here at that topic next time.

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